"Why does the East London customer get that price, and when did we last review it?"
The agreement, the email where it was promised, and the margin on the last ten orders — with sources, not folklore.
AI for distributors & wholesalers — how it works here
We build private AI brains for South African businesses — a system your company owns that knows your files, emails and history, and answers in plain English. In a distribution business, that means the customer-specific pricing, the rebate agreements, the PODs, the supplier claims — the paper trail your margin actually depends on.
Begin the free diagnosticSound familiar
What it looks like in your business
"Why does the East London customer get that price, and when did we last review it?"
The agreement, the email where it was promised, and the margin on the last ten orders — with sources, not folklore.
"Which supplier rebates are we close to missing this quarter?"
The thresholds, the current volumes, and the claim deadlines — assembled from the agreements and the ledger, before the window closes.
The chasing, drafted.
Overdue accounts, missing PODs, the supplier claim paperwork — drafted by the system, signed by your people. Nothing reaches a customer or supplier without a signature.
Proof, honestly framed
Our proof is our own businesses — Attesté, an art-collection platform run by one person and an AI system; Practacular, practice management for South African accountants; and BlitzBox, our on-premise AI appliance. Our own products, not client deliverables — and none of them runs a warehouse.
That's the honest argument for the pattern: the brain isn't an industry template. It's built from your agreements, your PODs, your mailboxes — which is why the same approach has worked across an art platform, an accounting practice, and an appliance. A distributor's knowledge is different in content, not in kind: it lives in files, mailboxes and heads, and that's exactly what the system reads.
The diagnostic is where we test that claim against your operation specifically — and where we'll tell you if we're not the right fit. We'd rather lose the sale than install a disappointment.
Before you ask
The pricing veteran, the credit controller, the buyer — what happens when the one person who knows walks out the door.
Read the essay →Why nothing this system sends reaches a customer without a person signing it — and why that's a feature, not a speed limit.
Read the essay →What it costs, whether your data leaves the premises, and what happens if you stop paying.
Read the FAQ →Next step
Plain questions about how the business actually runs. You get the first workflow we'd prove, the stage that fits, and the fixed price — before you commit a rand.
Begin the diagnostic