Context Design Co

Context Design Co — Notes

Operator notes on substrate, operational IP, and AI as balance-sheet asset.

The Learning Loop Has to Be Yours
14 Jun 2026 · 5 min · ai-economics · operational-ip · substrate

Satya Nadella says every firm must own a compounding loop of human and token capital. He's right — and he named the test. The unsaid part is where the loop lives, and who owns it.

Introducing the Substrate
26 May 2026 · 2 min · substrate · operational-ip

Why generic AI doesn't know your business — and how a substrate closes the gap. The first post under the Context Design Co byline.