Charl le Roux
Founder · Context Design Co
Charl founded Context Design Co in 2026 after building Attesté (an art-provenance platform) and Practacular (an AI practice manager for South African accounting firms). He operates Yield SPM (Pty) Ltd, the parent company. South Africa.
He writes here on operational substrate, AI as balance-sheet asset, and what mid-market businesses can actually do with AI beyond the consulting deck.
Recent writing
- The Learning Loop Has to Be Yours
14 Jun 2026 - Introducing the Substrate
26 May 2026